When my grandfather was alive he wore a beautiful all gold Boucheron watch. Thin, rectangular it is one of the most refined watches I have ever seen. At that time the watch was a symbol of elegance and taste. Now a days Rolex, Breitling and Bvlgari are some of the most beautiful watches on the market but also are the most purchased and shown off.
Then comes Marc Newson and his updated Ikepod, as recently reported by Cool Hunting. Seeing the new Ikepod reminds me of a modern version of the classic and eternally elegant Boucheron, Poirey and Cartier watches except updated for our times.
Our grandparents and parents generations had Boucheron and Cartier. Our generation has companies like Ikepod that take modern design and luxurious branding and allow us to look into the future of the luxury watch market.
Also have a look at a former post of mine on the Swatch Shadiness Skin.Beat watch. The ultimate elegant watch at a affordable price. Luxury doesn’t always have to be expensive
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